Maximizing event ROI: Everything you need to know

Uncover the secrets behind maximizing your event's ROI in this enlightening webinar with Peak B2B’s Jason Widup and Kaltura’s own Roi Kaufman.  

Today, perhaps more than ever before, we need to make the most of each marketing activity we lead, and prove its efficiency and value to our superiors. In our current economic climate, digital experiences play a crucial role in driving business growth, building brand awareness, and fostering valuable connections. Many organizations, however, still struggle to measure their effectiveness and impact. Luckily, we have two experts on the subject – one is Jason Widup, B2B Marketing Advisor & Consultant at Peak B2B (and formerly VP Marketing at Metadata.io), and the other is Kaltura’s very own VP Digital Marketing & Growth, and aptly named Roi Kaufman. Together, their wisdom and expertise will offer guidance and practical solutions in regard to which metrics to track, how to implement analytical insights, the latest trends in event tech and AI, and strategies for success that will yield significant returns on your hybrid & virtual events.  

Some of the topics we will cover in this webinar: 

• Understanding what event ROI is and why it’s significant in today’s landscape
• Exploring the latest trends and innovations in event technology that can help boost ROI
• Identifying the key metrics to measure and evaluate event success 
• Leveraging technology tools and platforms to enhance event outcomes 
• Crafting effective event strategies to maximize ROI 

Whether you’re an event planner, experience designer, or marketing professional, this webinar offers valuable insights that can transform your events and digital experiences into remarkable experiences with measurable outcomes.